Situation or SWOT Analysis

My SWOT analyses are listed below.

Internal
Strengths	Weaknesses
1.       Customer Loyalty and Relationships 2.       Product quality 3.       Tech savvy 4.       Social Media	1.       Employees 2.       Access to products 3.       Lack of consistency
External
Opportunities	Threats
1.       New distribution areas 2.       Changes in permit laws 3.       Technology advancements	1.       Social Media 2.       Tax Increases 3.       Newer Food Trucks

SWOT Analysis Summary

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (see Figure 2.7). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.”  Marketing:  An Introduction, Chapter 2, pg. 31. Kotler.