Objectives

My overall objective is to build a loyal customer relationship base by implementing new menu items and products that are voiced by majority of the people.  Through an online social site like Twitter or Facebook questions will be posted on these sites and answers will be recorded and monitored by a third party.  The marketing research done for the month will be compiled into an excel worksheet and looked over to see what would make sense in the market at that moment.  By providing this type of service I believe it will enhance the sense of belonging amongst the customer and create profitable income month to month.  Also by looking at maintaining a steady hold of the flow of cash into and out of the food truck will definitely keep us ahead of the game.  “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D). Research and design is expensive and requires improved profits to plow back into research programs.”  Marketing:  An Introduction, Chapter 2, pg.9, Kotler.  By doing this we would be able to expand to two food trucks or even a restaurant to be able to reach more people out in Las Vegas.  “Marketing strategies and programs must be developed to support these marketing objectives. To increase its market share, Kohler might increase its products’ availability and promotion in existing markets and expand business via acquisitions. For example, Kohler intends to boost its production capacity in Thailand to better serve the Asian market. It is also setting up new facilities in India and China.”  Marketing:  An Introduction, Chapter 2, pg. 9, Kotler.