“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery. Enterprise revolutionized the car-rental business by setting up off-airport rental offices. And Apple turned the retail music business on its head by selling music for the iPod via the Internet on iTunes.” Marketing: An Introduction, Chapter 10, pg. 5, Kotler. The bulk of my music distribution will be done online. Through my account set up on SoundCloud people will vote on the songs entered by local artist looking to get their music out. Once a list has been compiled for the mixtape it will be put out on iTunes. Majority of the revenues made will go to the artist’s on the mixtape. Mixtape’s will only be found on iTunes or by buying it at my food truck. “Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.” Marketing: An Introduction, Chapter 10, pg. 29, Kotler.
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