“Beyond selecting the types of promotions to use, marketers must make several other decisions in designing the full sales promotion program. First, they must decide on the size of the incentive. A certain minimum incentive is necessary if the promotion is to succeed; a larger incentive will produce more sales response. The marketer also must set conditions for participation. Incentives might be offered to everyone or only to select groups.” Marketing: An Introduction, Chapter 13, pg.44, Kotler. Promotional programs will be based on the need for me to move product. This will be displayed daily on my Twitter and Facebook account. Some examples might be the first twenty guests that buy will get a free t-shirt or ten percent off all food for the next hour or every day at 2pm receive a free drink with your meal.
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